The Reader is definitely my most productive ad medium. I've been advertising in the Reader for many years and I'm sure I'll continue to advertise there - forever!
It would be difficult to overstate the significance of a heritage publication like The Reader. Week in, week out, for over 30 years, the Reader has been the city's most reliable and consistent source of live music information. Over those same 30-plus years, our company's advertising has diversified and evolved, but one thing has remained constant, and that is the Reader. For Jam, it is essential.
We've been advertising almost exclusively in the Reader every week since we started our business. We continue to get great results. Often people are standing at the door with our Reader ad in-hand before I open up in the morning!
We have advertised in the Reader for over 30 years with consistently positive results. The Reader targets our customer, and motivates them to buy shoes. The Reader is absolutely an integral part of our business
I placed an ad for the first Metro show I ever promoted in the Reader. That was for R.E.M. 20 years ago. I haven't missed a week since. There's no doubt that the Reader is just as much a part of the Chicago landscape as Lake Michigan. It's an essential resource not only for the best event listings in the area, but for some of the best music and arts journalism in the country.
