In the digital age no mantra seems as omnipresent as "know your brand," a guiding principle for any savvy new entrepreneur or aspiring musician (categories that aren't nearly as distinct as they used to be). This rock trio from Bloomington, Indiana, appears to have a handle on the concept: Sleeping Bag's 2011 self-titled debut album
, released via Joyful Noise, is available on CD, on vinyl, and as a sleeping bag emblazoned with the band's name and packaged with a digital download code
. Yes, it's gimmicky, but it also gives you a surprisingly good idea of what to expect from the band's slacker pop. Sleeping Bag lovingly coat their guitars in tremolo, which gives their messy, slightly off-the-beat songs plenty of warmth; "Slime
" and "Ben
" feel so effortless that I wouldn't be surprised if the band had recorded them between long naps on a carefree afternoon. Sleeping Bag
is an album you can crawl into on a lazy day and enjoy for hours. —Leor Galil Sheriff Scabs opens.