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      <title>Comments On: Will Newspapers Survive?
    
      by Michael Miner</title>
      <link>http://www.chicagoreader.com/TheBlog/archives/2008/06/18/will-newspapers-survive</link>
      <atom:link href="http://www.chicagoreader.com/chicago/Rss.xml?oid=943698&amp;id=comments" rel="self" type="application/rss+xml" />      <description>Comments On: Will Newspapers Survive?
    
      by Michael Miner</description>
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      <webMaster>wil@desert.net (Chicago Reader Webmaster)</webMaster>
      <pubDate>Sat, 21 Nov 2009 00:00:01 -0600</pubDate>
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    <title><![CDATA[Re: Will Newspapers Survive?]]></title>
    
    
    <link><![CDATA[http://www.chicagoreader.com/TheBlog/archives/2008/06/18/will-newspapers-survive/#1094534]]></link>
    
    <guid isPermaLink="true"><![CDATA[http://www.chicagoreader.com/TheBlog/archives/2008/06/18/will-newspapers-survive/#1094534]]></guid>
    <author><![CDATA[grimmond]]></author>
    <description>
      
      <![CDATA[Keep USA today, Wall Street Journal and New York Times. The rest of the dailies can die. (Although we in Iowa will miss and need the watchdog Des Moines Register).
    
    The small towns will have their weekly papers for local names and news. There will be a demand for these hardy puplications which most journalists liked to make fun of.
    
    The rest of the information we need (and are overloaded with) can come from the airwaves.
        
        <br />
        
          Posted by grimmond]]>
    </description>
    <pubDate>Sat, 21 Mar 2009 11:44:25 -0500</pubDate> 
    <source url="http://www.chicagoreader.com">Chicago Reader</source>
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    <title><![CDATA[Re: Will Newspapers Survive?]]></title>
    
    
    <link><![CDATA[http://www.chicagoreader.com/TheBlog/archives/2008/06/18/will-newspapers-survive/#960462]]></link>
    
    <guid isPermaLink="true"><![CDATA[http://www.chicagoreader.com/TheBlog/archives/2008/06/18/will-newspapers-survive/#960462]]></guid>
    <author><![CDATA[Alito]]></author>
    <description>
      
      <![CDATA[Whoever Ginsburg is knows nothing about the Daily Herald. It is far behind the curve because of other higher ups there. Please, Brown was only managing editor for a year or so and then moved into innovations. She started Beep, the paper's youth rag and pushed and pushed for better Web product. She can't move mountains, and the Herald has a long past of bad decissions and faltering leadership. Take the fact that in 2000 they paid like $15 million for a new printing press because they wanted to zone more. They put nothing into internet. Today they have spend money to upgrade the web site to even get comment postings or Web capability. Meanwhile, they have lay people off and cut salaries to make the profit margin dictated on the loans for the printing press. By the way, they zone less now then they did 10 years ago.
        
        <br />
        
          Posted by Alito]]>
    </description>
    <pubDate>Thu, 03 Jul 2008 13:45:52 -0500</pubDate> 
    <source url="http://www.chicagoreader.com">Chicago Reader</source>
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    <title><![CDATA[Re: Will Newspapers Survive?]]></title>
    
    
    <link><![CDATA[http://www.chicagoreader.com/TheBlog/archives/2008/06/18/will-newspapers-survive/#965983]]></link>
    
    <guid isPermaLink="true"><![CDATA[http://www.chicagoreader.com/TheBlog/archives/2008/06/18/will-newspapers-survive/#965983]]></guid>
    <author><![CDATA[Jim Phillips]]></author>
    <description>
      
      <![CDATA[Nice to see that most of the comments here focussed on the important issues facing the newspapers. Naturally, this does not include the vituperative rant by Ruth "On the Rag" Ginsberg. Jeez, Justice Ginsberg, how do you know so much about the DH newsroom?
        
        <br />
        
          Posted by Jim Phillips]]>
    </description>
    <pubDate>Wed, 25 Jun 2008 15:38:06 -0500</pubDate> 
    <source url="http://www.chicagoreader.com">Chicago Reader</source>
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    <title><![CDATA[Re: Will Newspapers Survive?]]></title>
    
    
    <link><![CDATA[http://www.chicagoreader.com/TheBlog/archives/2008/06/18/will-newspapers-survive/#969370]]></link>
    
    <guid isPermaLink="true"><![CDATA[http://www.chicagoreader.com/TheBlog/archives/2008/06/18/will-newspapers-survive/#969370]]></guid>
    <author><![CDATA[Brad King]]></author>
    <description>
      
      <![CDATA[I've been working on the digital side of newspapers and magazines for about a decade -- I love the news, I am not enthralled with newspapers.
    
    There are models for how digital works and makes money -- but it requires two things: 1) a radical restructuring of how operations run and 2) a vision and understanding of how people use the Web (not how they read your newspaper).
    
    As I wrote yesterday, when George Carlin died, here is my media progression:
    
    A received a Twitter from one of my followers that said the comedian had died. I checked out Wikipedia's entry, which had been updated. I visited YouTube and watched some of his old routines. Then a read a few recollections from bloggers who felt a connection to Carlin.
    
    At no point did I feel the need to engage with a newspaper (and, for the record, I'm in my mid-thirties).
    
    We seek answers to questions we have online (Google, Travelocity, MovieFone) first; then we look for what others might say.
    
    Believing that we hold the keys to information is a fallacy.
        
        <br />
        
          Posted by Brad King]]>
    </description>
    <pubDate>Tue, 24 Jun 2008 15:11:46 -0500</pubDate> 
    <source url="http://www.chicagoreader.com">Chicago Reader</source>
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    <title><![CDATA[Re: Will Newspapers Survive?]]></title>
    
    
    <link><![CDATA[http://www.chicagoreader.com/TheBlog/archives/2008/06/18/will-newspapers-survive/#947913]]></link>
    
    <guid isPermaLink="true"><![CDATA[http://www.chicagoreader.com/TheBlog/archives/2008/06/18/will-newspapers-survive/#947913]]></guid>
    <author><![CDATA[Brad King]]></author>
    <description>
      
      <![CDATA[I've been working on the digital side of newspapers and magazines for about a decade -- I love the news, I am not enthralled with newspapers.
    
    There are models for how digital works and makes money -- but it requires two things: 1) a radical restructuring of how operations run and 2) a vision and understanding of how people use the Web (not how they read your newspaper).
    
    As I wrote yesterday, when George Carlin died, here is my media progression:
    
    A received a Twitter from one of my followers that said the comedian had died. I checked out Wikipedia's entry, which had been updated. I visited YouTube and watched some of his old routines. Then a read a few recollections from bloggers who felt a connection to Carlin.
    
    At no point did I feel the need to engage with a newspaper (and, for the record, I'm in my mid-thirties).
    
    We seek answers to questions we have online (Google, Travelocity, MovieFone) first; then we look for what others might say.
    
    Believing that we hold the keys to information is a fallacy.
        
        <br />
        
          Posted by Brad King]]>
    </description>
    <pubDate>Tue, 24 Jun 2008 15:11:45 -0500</pubDate> 
    <source url="http://www.chicagoreader.com">Chicago Reader</source>
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    <title><![CDATA[Re: Will Newspapers Survive?]]></title>
    
    
    <link><![CDATA[http://www.chicagoreader.com/TheBlog/archives/2008/06/18/will-newspapers-survive/#973928]]></link>
    
    <guid isPermaLink="true"><![CDATA[http://www.chicagoreader.com/TheBlog/archives/2008/06/18/will-newspapers-survive/#973928]]></guid>
    <author><![CDATA[Ruth Ginsberg]]></author>
    <description>
      
      <![CDATA[Funny that Eileen Brown attended this forum. She helped engineer the Daily Herald from a can-do, energetic newsroom to the flailing, skeletal penny saver it is currently. The Herald has been behind about three years behind the curve ever since she stepped in; the only evidence is their website. It sure is edgy and 'innovative'!!
        
        <br />
        
          Posted by Ruth Ginsberg]]>
    </description>
    <pubDate>Sun, 22 Jun 2008 00:19:17 -0500</pubDate> 
    <source url="http://www.chicagoreader.com">Chicago Reader</source>
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    <title><![CDATA[Re: Will Newspapers Survive?]]></title>
    
    
    <link><![CDATA[http://www.chicagoreader.com/TheBlog/archives/2008/06/18/will-newspapers-survive/#968839]]></link>
    
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    <author><![CDATA[Edmund Dante Hamilton]]></author>
    <description>
      
      <![CDATA[Newspapers are made possible by advertisers and readers (subscribers, single copy purchasers, etc). My point deals with the advertisers and to a lesser degree the readers.
    
    I don't think newspapers and the periodicals publishing industry (magazines and newspapers) people have listened to to media buyers, such as Renatta McCann of Starcom MediaVest Group. 
    
    In 2005 McCann spoke passionately to attendees of FIPP (http://www.magazine.org/press_room/speeches/12152.cfm) and said &acirc;&#128;&#156;You have to constantly monitor and identify the key motivators that bring people into your magazine. Then you have to fine-tune that content and help marketers target customers with tailored advertising that has the most meaning for each of them. Find that intersection and you will deliver the highest levels of response.&acirc;&#128;&#157;
    
    Newspapers have yet to implement a digital color newspaper publishing strategy that would utilize variable data printing (VDP) technology so advertising can be targeted and personalized to subscribers delivering increased responses to marketers. 
    
    VDP is not the "end all" solution, but again I am only dealing with the advertisers issue and that one is critical for survival. 
    
    Advertisers want better response rates, and even readers want more relevant ads as well as editorial. Both of these objectives can be achieved using VDP. 
    
    This is only one step in the right direction and will require a different mindset from traditional offset printing and publishing. 
    
    My company is is embracing VDP and I have developed a business model that supports personalized newspaper publishing with targeting advertising and user generated editorial that is relevant and meaningful.
    
    I'm excited about the future of periodical publishing, especially newspapers, and I think it is in personalization and VDP.
        
        <br />
        
          Posted by Edmund Dante Hamilton]]>
    </description>
    <pubDate>Sat, 21 Jun 2008 11:35:24 -0500</pubDate> 
    <source url="http://www.chicagoreader.com">Chicago Reader</source>
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    <title><![CDATA[Re: Will Newspapers Survive?]]></title>
    
    
    <link><![CDATA[http://www.chicagoreader.com/TheBlog/archives/2008/06/18/will-newspapers-survive/#962367]]></link>
    
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    <author><![CDATA[TB]]></author>
    <description>
      
      <![CDATA[That's why I got a private investigator's license and left the news business after 10 years. We've got the skills...might as well put them to work doing something that pays.
        
        <br />
        
          Posted by TB]]>
    </description>
    <pubDate>Sat, 21 Jun 2008 00:27:41 -0500</pubDate> 
    <source url="http://www.chicagoreader.com">Chicago Reader</source>
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    <title><![CDATA[Re: Will Newspapers Survive?]]></title>
    
    
    <link><![CDATA[http://www.chicagoreader.com/TheBlog/archives/2008/06/18/will-newspapers-survive/#962487]]></link>
    
    <guid isPermaLink="true"><![CDATA[http://www.chicagoreader.com/TheBlog/archives/2008/06/18/will-newspapers-survive/#962487]]></guid>
    <author><![CDATA[Harold]]></author>
    <description>
      
      <![CDATA[It's over. Journalism will become -- is becoming -- a hobby that used to be a job, like sailing. Those who can afford it will indulge in it. The rest of us will look for work.
        
        <br />
        
          Posted by Harold]]>
    </description>
    <pubDate>Fri, 20 Jun 2008 19:52:59 -0500</pubDate> 
    <source url="http://www.chicagoreader.com">Chicago Reader</source>
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    <title><![CDATA[Re: Will Newspapers Survive?]]></title>
    
    
    <link><![CDATA[http://www.chicagoreader.com/TheBlog/archives/2008/06/18/will-newspapers-survive/#972098]]></link>
    
    <guid isPermaLink="true"><![CDATA[http://www.chicagoreader.com/TheBlog/archives/2008/06/18/will-newspapers-survive/#972098]]></guid>
    <author><![CDATA[Heynow]]></author>
    <description>
      
      <![CDATA[Eileen Brown...and...Elaine Brown. Did the poor woman change her name during the forum?
        
        <br />
        
          Posted by Heynow]]>
    </description>
    <pubDate>Fri, 20 Jun 2008 09:05:41 -0500</pubDate> 
    <source url="http://www.chicagoreader.com">Chicago Reader</source>
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    <title><![CDATA[Re: Will Newspapers Survive?]]></title>
    
    
    <link><![CDATA[http://www.chicagoreader.com/TheBlog/archives/2008/06/18/will-newspapers-survive/#969350]]></link>
    
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    <author><![CDATA[Jack Cash]]></author>
    <description>
      
      <![CDATA[Let's all assume that Ian's typo was ironic.
        
        <br />
        
          Posted by Jack Cash]]>
    </description>
    <pubDate>Thu, 19 Jun 2008 11:58:06 -0500</pubDate> 
    <source url="http://www.chicagoreader.com">Chicago Reader</source>
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    <title><![CDATA[Re: Will Newspapers Survive?]]></title>
    
    
    <link><![CDATA[http://www.chicagoreader.com/TheBlog/archives/2008/06/18/will-newspapers-survive/#951803]]></link>
    
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    <author><![CDATA[Ian]]></author>
    <description>
      
      <![CDATA[Edited and regulated (and heck, maybe even paid for!) content produced by the public would be welcome.  The Tribune needs to steer away from the psychotic rantings of the Topix crowd and get out into the city and beyod and give people their say.
        
        <br />
        
          Posted by Ian]]>
    </description>
    <pubDate>Thu, 19 Jun 2008 10:58:06 -0500</pubDate> 
    <source url="http://www.chicagoreader.com">Chicago Reader</source>
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    <title><![CDATA[Re: Will Newspapers Survive?]]></title>
    
    
    <link><![CDATA[http://www.chicagoreader.com/TheBlog/archives/2008/06/18/will-newspapers-survive/#954161]]></link>
    
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    <author><![CDATA[Hildy Johnson]]></author>
    <description>
      
      <![CDATA[People want what journalists are producing, they just don't want to pay for it. In that case, it's not going to be journalists who give it to them. It'll be guys in their pajamas and 'citizen journalists' who get to pick and choose what they write and what days they work, etc. 
    
    And while it may be true that the news will survive but there will no longer be 30 percent profits, that certainly won't cut it with the corporate types who run things and the investors who only know how to 'cut costs' so their profits can go up a few pennies every few months.
    
    And about user-generated content, take a look at the comments under some of the political and crime stories in either city paper these days and consider if you really want the public to generate the majority of content.
        
        <br />
        
          Posted by Hildy Johnson]]>
    </description>
    <pubDate>Thu, 19 Jun 2008 10:27:13 -0500</pubDate> 
    <source url="http://www.chicagoreader.com">Chicago Reader</source>
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    <title><![CDATA[Re: Will Newspapers Survive?]]></title>
    
    
    <link><![CDATA[http://www.chicagoreader.com/TheBlog/archives/2008/06/18/will-newspapers-survive/#963312]]></link>
    
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    <author><![CDATA[Pepper]]></author>
    <description>
      
      <![CDATA[Yes, lets talk about change in the way advertising is sold. Media News policy is "feet on the street".  But the sales reps sell the same old way through no fault of their own.  Take the LA Daily News (please TAKE it)where a new sales initiative consisted of a new plan to sell small space advertisers in the paper - reps secured around 180 leads each etc etc - nothing new there folks. So maybe the ad reps "feet on the street" is having a negative impact on the news room side at Media News. Glad I worked there when Jack Kent Cooke owned it -
        
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          Posted by Pepper]]>
    </description>
    <pubDate>Thu, 19 Jun 2008 10:20:09 -0500</pubDate> 
    <source url="http://www.chicagoreader.com">Chicago Reader</source>
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