Wednesday, June 27, 2007
Film The Law of the Letters
Posted by J.R. Jones on Wed, Jun 27, 2007 at 7:47 PM
Gary Hustwit's British documentary Helvetica, which tracks 50 years of graphic design history through a debate over the familiar Swiss typeface, became the Gene Siskel Film Center's all-time box office champion with its June 15-21 run. The film grossed $18,857, substantially more than its runners-up, In Search of Mozart ($11,255) and Bonhoeffer ($10,561). Helvetica is scheduled for a return engagement at Film Center from September 21 through 27.
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great accompanying graphic, J.R.--too bad i can't stand the typeface ... incidentally, and maybe strangely, helvetica (the font) seems to work best in its country of origin: all the shots in zurich are crisp, clean, immaculately limned, the colors poster bright and vivid ... not always true elsewhere, where critics' complaints about the typographic blahs can seem fully justified
Seems to work pretty well for American Apparel.
too bad i can't stand the typeface ... too bad no one cares.
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