Tuesday, October 11, 2011

Madewell opens at Old Orchard

Posted By on 10.11.11 at 03:01 PM

Madewell, J. Crew's little sister, is opening its first Illinois store at Westfield Old Orchard today. J. Crew leased the name of the defunct brand —originally a Massachusetts-based workwear label in the 30s—and launched several stores in 2005. The e-commerce site followed in 2010, helped along by a collaboration with It Girl Alexa Chung. Clothes tend to be a little cooler than J. Crew, but with the same appreciation for spiffed-up versions of basics like cardigans, blazers, and shirtdresses.

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