There is no case to be made that if WBEZ shuts down you'll find anything close to its programming on some other radio station.
CPB is under siege. So I was pleased the other day to get email from WBEZ's general manager, Torey Malatia, that found him standing up for CPB and for the business he's in. Understand, he said, in his message to the WBEZ membership, there is no federal bogeyman here: the CPB money supports about 900 local radio stations around the country, not national outfits like National Public Radio and the Public Broadcasting Service whose "perceived failings" give conservatives the willies. "This is a crucial distinction," wrote Malatia. And he noted, "Hundreds of public service radio and television stations in small- and medium-sized cities, mainly serving rural and racially diverse American communities, depend on this annual funding for 20%-30% of their budgets every year."
I wrote Malatia back. He had said that the prospect of "wholesale defunding of CPB" found the staff of WBEZ "conflicted," and my first question was to ask him what he meant by that. "Too conflicted by your skin in the game to cover the story disinterestedly," I wondered, "or to be a reliable witness for your own interests in your news coverage?"
Malatia said the language was simply a "disclaimer." "We receive money from the legislation that is being debated." Therefore, "I cannot be considered an objective reporter. I point this out in an attempt to be straightforward with the reader." Moreover, WBEZ is a player in the debate. "We have been working with public radio and television stations through professional associations like the Station Resource Group and the Association of Public Television Stations in state by state efforts to inform congressional leaders of CPB's significance for some months now. These efforts will continue."
Washington could cover the cost of the CPB budget by ending the war in Afghanistan two days ahead of schedule. I can say that but it's not the sort of snarky remark you're likely to hear on WBEZ, certainly not during a news show. I asked about the line the station would draw between its news programming and institutional interests, and Malatia answered, "It is inappropriate for a public service institution committed to independent, fair journalistic practices to use its public service platforms to urge specific legislative action, even if — especially if — that action results in institutional financial benefit. Journalists either report content to the public in a way that rejects politicking or not. You either stick to principles or you really don't have any."
And because I'd mentioned how "highly persuasive" his station could be arguing for funding during a pledge drive, and wondered if he'd turn that gift against Congress, Malatia told me he hoped I understood "that it's a different thing to appeal to a member of the public to make a personal decision of support....That is an individual philanthropic request: it is not a directive to listeners to use the democratic process to shape Federal policy."
Yet by writing to brief the membership, he was inviting us to get involved. And there is nothing wrong with that.
More questions and answers:
What is your annual appropriation from CPB? What percentage of your budget is it? If it were cut off, what position would you be in? Could you continue? Are there contingency plans?
We are projected to receive $1.2 million in operating grants against a $20 million dollar budget this fiscal year along with some additional funds from CPB targeted to specific projects. I’ve itemized those on line. So, it’s about 6 or 7 % of the annual budget this year. If we had to replace these funds, we would just work tirelessly to get it done—we would seek other sources of funds or trim expenses or both. It would be difficult, but we would find a way. We are currently meeting to plan two scenarios to present to our board—one with the grant halved and one with it gone. Of course, our preference is to see this appropriation supported by Congress because it serves the needs of American communities.
Would you make the argument that PBS pays for television that is redundant with what cable offers, but that there is no alternative to the kind of radio that CPB underwrites?
It’s always easy to look at this kind of thing from afar and diagnose the many wrong turns that we in public broadcasting have made along the way. One could similarly say that Public radio is late to the Internet—that we still don’t have the vitality on interactive media that we had in broadcast media. The point is this—these stations—television and radio—continue to serve communities everywhere. Their history in a community makes them familiar and trusted. Public broadcasting’s democratic distribution method serves across all economic classes. That is, TV’s are cheap; radios are cheaper. Cable isn’t everywhere—it costs a lot if you do get it. Broadband is not universal and it’s costly.
If the American people truly decide that this service has lost its relevance to public life—that public television’s day is over, that public radio has one last sunset before the credits roll, then the appropriation should be discontinued. But is this a choice being made by the American people? Is it even the choice being made by lawmakers? Or is the rhetoric clouding the very nature of the decision? Has the defunding debate been so fogged with ideologies and partisan politics that we’ve forgotten what the question was?
My letter was a way of just asking the people we serve to at least consider the issue and be sure that their opinions—whether they are for or against defunding—are accurately reflected by their elected officials.
Showing 1-18 of 18
"There is no case to be made that if WBEZ shuts down you'll find anything close to its programming on some other radio station."
And that isn't relevant to anything. As Malatia mentions, federal funding accounts for only 6 to 7% of WBEZ's budget. So there is no chance whatsoever that a successful effort to eliminate taxpayer subsidies to public radio would cause WBEZ to shut down. Very few people would be even likely to notice any changes from a budget cut of that size.
@Original IAC: true as to 'BEZ, but not as to those many smaller stations around the country that get 20% - 30% of their budgets from CPB. All but the larger market outlets would simply have to shut down if federal funding disappears.
That assumes that people donate to nonprofits without regard to their perception of its need for money. That is, of course, incorrect. If local public radio stations have their survival threatened (which, by the way, I am not at all convinced would be the case with a 20-30% funding reduction) you can bet there will be a much more intense fund-raising campaign and much more people will be motivated to donate serious money. If someone believes that their dollars could actually save an organization they believe in they are going to be far more likely to give than if it just adds to its already adequate resources. I don't think there is any serious risk that any elimination of federal public radio subsidies would cause a significant amount of stations to shutdown.
well, i'd be willing to donate if malatia drops that annoying 'Magnificent Obsession' show which he runs every sunday.
nothing like waking up to hear personal tales of alcohol & drug abuse first thing in the morning over some decaf.
seriously, what percentage of the 'bez audience is sufficiently strung out to warrent such programing?
given the recent CDC report correlating weight & disease, the station's dollars would be better spent running something along the lines of the 'Magnificent Obsession of Gluttony - Personal Tales of Struggle & Redemption in the Bakery Isle."
"I don't think there is any serious risk that any elimination of federal public radio subsidies would cause a significant amount of stations to shutdown."
If only the same confident risk assessment were to be applied to a real 6% reduction in the federal defense budget.
I'd give twice as much to Chicago Public Radio if I was assured that none of my donation would go to the Vocalo experiment on 89.5 FM.
-- MrJM
DeBartolo, 'Magnificent Obsession' is probably very relevant to to about 20% of the WBEZ audience, depending on race, ethnicity and age. It regularly give me pause for thought and strength.
Now, if they'd agree to drop Wiretap, Thursdays at 11am, well, that's another story. I think the percentage of the WBEZ audience identifying as narcasistic Jewish Canadian comics is pretty small indeed.
DeBartolo, 'Magnificent Obsession' is probably very relevant to to about 20% of the WBEZ audience, depending on race, ethnicity and age. It regularly give me pause for thought and strength.
Now, if they'd agree to drop Wiretap, Thursdays at 11am, well, that's another story. I think the percentage of the WBEZ audience identifying as narcasistic Jewish Canadian comics is pretty small indeed.
"Well, I'd be willing to donate if Malatia drops [program I either don't enjoy or understand] or allows me to either change the station or turn off my radio. Until then..."
-- MrJM
@dubkat: must say, would rather listen to a narcissistic comic than a narcissistic alcoholic any day.
How about that "Magnificient Failure" show that's been airing 24/7 on 89.5? How much less govt money would WBEZ need if they hadn't blown millions on that Malatia fiasco?
I'm still upset about Vocalo. Maybe in a few years I'll forgive Torey Malatia and start donating again but its going to take a while. I felt betrayed by the way he handled the whole affair and his dismissive response to criticism only makes things worse. I currently donate to specific programs but I no longer trust Mr. Malatia to act in WBEZ's best interest.