Thursday, December 9, 2010

The Elements of Groupon Style

Posted By on 12.09.10 at 06:10 PM

Running jokes are generally less effective than a series of unrelated, entertaining, absurd asides. With each elaboration upon the existing humor framework, the reader is less and less likely to be surprised.

Ever wonder how Groupon achieves its elaborately twee copywriting style? Wonder no more (via 52 Weeks of UX).

Tags: ,

Comments (2)

Showing 1-2 of 2

Add a comment

Subscribe to this thread:
Showing 1-2 of 2

Add a comment

More by Whet Moser

  • —30—

    A farewell, and some favorite pieces from the Reader.
    • Jan 14, 2011
  • The Very Political Life of Bill Daley

    Bill Daley: lifetime centrist
    • Jan 14, 2011
  • The Hidden Hands

    The Hidden Hands

    In every successful campaign—and every dud—pros are masterminding and organizing from offstage. Meet the people behind six mayoral candidates.
    • Jan 13, 2011
  • More »

Agenda Teaser

Performing Arts
Cheers Live on Stage Broadway Playhouse
September 20
Other Stuff
Public Newsroom Launch Party Experimental Station
October 20

Tabbed Event Search

The Bleader Archive

Popular Stories

Scientists May Have Made A Breakthrough In Fertility Treatment With IVM