
As someone who was raised around "rednecks," and who possibly has a few in the family blood line (stereotypes can be fluid), this agenda strikes me as being way off-base; the amusements are very questionable in their redneckness. The only people I've ever known to enjoy flip cup and draft beer were frat boys. And a few of my law school classmates in New York were wealthy, avid beer pong fans. They did not have outhouses—they lived in penthouses. Maybe they were rednecks inside?
I called the MS Society. "We feel it's a fun way to get together and compete in some fun activities and events with a silly theme to raise money for MS," said Laura Canonaco, vice-president of marketing and community engagement. The secret, it seems, is in the branding. "Redneck Olympics is just funny. We're kind of counting on someone reading about it and going, 'this sounds unusual, this sounds funny, this sounds fun.'"
It's an "Olympics" because there are prizes, she added.
It turns out Redneck Olympics are not entirely the invention of the MS Society, though. A Google search suggests that redneck sports have been with us for a while now, in various iterations. East Dublin, Georgia, hosts an annual Summer Redneck Games; their website/“MUD HOLE ON THE WEB!” lists watermelon seed-spitting but also an armpit serenade, “Bobbin’ for Pigs Feet,” and a "Mudpit Belly Flop." Addicting Games, Mindjolt, and other websites offer an electronic Redneck Olympics with a pumpkin shoot and hog toss. And in the retail sphere, Redneck Dixie and the Redneck Gift Store sell “redneck” sporting gear.
So there you have it: redneck sports, everybody's doing it—including the do-gooders. Speaking of which, if you want to attend the MS Society’s fund-raiser, it’s Saturday, July 31, from 1 to 5 PM at Weeds (1555 N. Dayton). It's $30 at the door, and a portion of the proceeds goes to the society.
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I will confirm that watermelon seed spitting is at least tenuously "redneck," but otherwise I'm sort of perplexed. There's a noticeable absence of anything involving greased pigs. And hog calling.