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Tuesday, September 30, 2008

Spanish retailing giant Zara opens in Chicagoland

Posted By on 09.30.08 at 05:58 PM

click to enlarge 3715.jpg

Zara, "possibly the most innovative and devastating retailer in the world" (I don't know what a "devastating" retailer is, but it sounds awesome), is open at Old Orchard mall in Skokie and will be opening downtown next year, according to Heather Kenny. Normally this would go over my head, but the business model is really pretty interesting--their clothes have a freakishly short production cycle, like two weeks from design to shelf. This means that they get people coming back more often, can swap failures with new products quickly, and follow street fashion more closely than competitors.

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