Tuesday, August 26, 2008

Scary dumb

Posted by Michael Miner on Tue, Aug 26, 2008 at 4:38 PM

click to enlarge 3500.jpg

Here, thanks to Editor & Publisher, is a glimpse of what the Chicago Tribune might look like once it's redesigned. My guess is that whoever leaked this page-one prototype was hoping to head off disaster, and I pray he or she succeeds. Like everyone else, I make breezy allusions to the Trib. But when you get down to it, it's not the Trib I read and it's not the Trib I respect. It's a grown-up paper that calls itself the Tribune.

This front page is pathetic. You know those old guys who let what's left of their hair grow long and pull it into a ponytail, thinking that'll make it easier to score? That's how it's pathetic.

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"I would caution you against accepting anything you have as anything other than a work in progress," said Tribune Co. Senior Vice President/Corporate Relations Gary Weitman. When asked if the prototype was among those still being considered, he said: "We are just not talking about it until it is debuted." Pretty polished response. I'll guess it was floated out as an intentional trial balloon. If the majority of responses are like yours, Mr. Miner, we'll likely be seeing some more revision to this "work in progress."

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Posted by JoeBu on August 26, 2008 at 4:55 PM

I will cancel my subscription, pull my advertising and blacklist chicagotribune.com from my employees' Web browsers if they run with this or a similar flag.

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Posted by Naperville on August 26, 2008 at 5:40 PM

"You know those old guys who let what's left of their hair grow long and pull it into a ponytail, thinking that'll make it easier to score? That's how it's pathetic." You need to put a pinky-ring on that fella to make him as pitiful as this half-witted atrocity. I hate you Sam Zell. -- SCAM

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Posted by so-called "Austin Mayor" on August 26, 2008 at 10:02 PM

I can certainly see why they would want to mimic the Sun Times, seeing as how that paper is doing so well.

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Posted by timhowe on August 27, 2008 at 9:01 AM

ohmygod.

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Posted by kdollarsign on August 27, 2008 at 9:20 AM

Does anyone know where I can pick up a case of New Coke?

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Posted by Slouching to Gomorrah on August 27, 2008 at 1:51 PM

Gross.

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Posted by Koji on August 27, 2008 at 6:41 PM

What a travesty. Whither the Tribune?

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Posted by Designed2Fail on August 28, 2008 at 7:46 PM

Oh no. Why don't they just put "Tribune" on the current RedEye design and call it a day if new look is going to look that odd?

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Posted by Jason Smith on September 2, 2008 at 4:26 PM
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